Market Intelligence · Atlas

59 STR markets,
ranked GREEN / YELLOW / RED.

Every market below has been hand-researched: permits, banned zones, HOA-permissive buildings, friendly PMs, ADR benchmarks, and the regulatory red flags that kill deals. Pick any city — covered metros ship in 48 hours.

GREEN
15
STR-permissive zoning. Inventory available. Ship in 48hr.
YELLOW
37
Zone-by-zone or building-by-building. Pre-screened pockets work.
RED
7
Restrictive. Inventory limited to specific buildings or pockets only.
Showing 59 of 59 markets

Green tier

15 markets
Cape San Blas
FL
GREEN

Premium SFH beach-house arbitrage on Forgotten Coast barrier islands.

ADR
2BR ADR $205–$350
Zone
Cape San Blas peninsula (32456)
Open deep-dive
Charlotte
NC
GREEN

Post-Schroeder Charlotte stripped all STR-specific UDO provisions in April 2022; only generic zoning permit + business license + 8% Mecklenburg ROT remain.

ADR
1BR ADR $115–$170
Zone
Uptown (28202)
Open deep-dive
Coeur d'Alene
ID
GREEN

ID Panhandle dual-season lake (Lake CDA + Lake Pend Oreille) + Schweitzer ski metro under strong state preemption.

ADR
1BR ADR $200–$311
Zone
Schweitzer Mountain village (Bonner Co, 83864)
Open deep-dive
Crystal Coast (Emerald Isle / Atlantic Beach / Pine Knoll Shores / Indian Beach / Beaufort / Morehead City)
NC
GREEN

Most permissive coastal NC market after OBX — Schroeder + NCGS 160D-1207 preempts STR permits across all six jurisdictions, $410-$491 ADR on Emerald Isle (cheaper entry vs OBX, similar quality), 41-56% blended occupancy, but extreme Jun-Aug concentration and Jan revenue collapse to ~$1,800/mo; arbitrage edge in shoulder fishing demand + Beaufort historic district MTR pivot.

ADR
2BR ADR $250–$400
Zone
Emerald Isle west end (Land's End / Spinnaker's Reach corridor)
Open deep-dive
Edisto Beach
SC
GREEN

Two low-density SC barrier-island cottage markets (Edisto Beach 29438 + Pawleys Island/Litchfield 29585) where STR is the local economy.

ADR
1BR ADR $110–$180
Zone
Edisto Beach front (Palmetto Blvd, oceanfront)
Open deep-dive
Galveston
TX
GREEN

Galveston is a STR-driven beach economy.

ADR
studio ADR $100–$160
Zone
West End / Pirates Beach (77554)
Open deep-dive
Killeen
TX
GREEN

Fort Cavazos (~36k active duty + family + DoD contractors + perpetual TDY rotation) drives constant 30-90 day furnished demand.

LTR
1BR rent $750–$900
Zone
Harker Heights (76548)
Open deep-dive
Kissimmee
FL
GREEN

Disney-orbit vacation-home market with whole subdivisions zoned Tourist Commercial / built-for-STR.

ADR
3BR ADR $180–$240
Zone
ChampionsGate (Retreat)
Open deep-dive
Lake Havasu City
AZ
GREEN

AZ state preemption (SB 1350 / ARS 9-500.39) keeps STR by-right citywide; arbitrage edge is Island/Channel/McCulloch condos with permissive HOAs feeding spring break + summer boating + snowbird shoulder, taxed at ~13.7% blended.

ADR
1BR ADR $200–$270
Zone
The Island (86403) - Bridgewater Channel / London Bridge
Open deep-dive
Lake of the Ozarks
MO
GREEN

Boater-driven MO lake market with Memorial Day-Labor Day boom, Bikefest (Sep) + Shootout (Aug) ADR spikes, brutal Nov-Mar trough.

ADR
1BR ADR $120–$180
Zone
Osage Beach (Premium Outlets / Margaritaville corridor, 65065)
Open deep-dive
McCall
ID
GREEN

Premium two-season Payette Lake + Brundage/Tamarack ski market in Valley Co ID.

ADR
1BR ADR $209–$278
Zone
Tamarack Resort (Donnelly 83615)
Open deep-dive
Outer Banks
NC
GREEN

Mature, permissive NC beach market with weak/absent local STR permits, ~$809 avg house ADR, but EXTREME 12-week seasonality (Jun-Aug captures bulk of revenue) and oligopoly PMs (Twiddy/Sun/Village/Carolina Designs) lock up SFH inventory.

ADR
2BR ADR $300–$500
Zone
Corolla (Whalehead, Ocean Sands, Pine Island)
Open deep-dive
Port Aransas
TX
GREEN

TX-preempted coastal cluster: Port A registration-only regime with 9% city HOT + 6% state, HOA-friendly beachfront condos dominate inventory, and Spring Break + summer + fishing + Winter Texan demand stack to 4-quarter occupancy.

ADR
1BR ADR $200–$280
Zone
Port Aransas beachfront condo corridor (78373)
Open deep-dive
Topsail Island + South Brunswick Beaches
NC
GREEN

Two adjacent NC barrier-island clusters (Topsail + South Brunswick) operating under NC Vacation Rental Act preemption (NCGS Ch.

ADR
2BR ADR $280–$420
Zone
Topsail Beach south end
Open deep-dive
Wilmington
NC
GREEN

Post-Schroeder (2022 NC Ct App), Wilmington's STR registration, 2% cap, 400-ft spacing, and lottery were struck down under NC G.S.

ADR
1BR ADR $120–$180
Zone
Historic Downtown Wilmington (28401)
Open deep-dive

Yellow tier

37 markets
Anna Maria Island (Anna Maria + Holmes Beach + Bradenton Beach) + Bradenton + Palmetto
FL
YELLOW

Premium beach ADR ($680-$1,400+ nightly, 63-64% occupancy) on a 7-mile barrier island with three home-rule cities (Anna Maria, Holmes Beach, Bradenton Beach) running aggressive STR registration + occupancy + parking enforcement.

ADR
2BR ADR $482–$1415
Zone
South Bradenton Beach / Coquina
Open deep-dive
Atlanta
GA
YELLOW

YELLOW market.

ADR
studio ADR $110–$160
Zone
Castleberry Hill (30313)
Open deep-dive
Bozeman
MT
YELLOW

Three-jurisdiction Yellowstone gateway.

ADR
4BR+ ADR $564–$978
Zone
Big Sky Mountain Village (Gallatin Co unincorp 59730)
Open deep-dive
Branson
MO
YELLOW

Family-tourism mountain lake market with Gatlinburg-shaped seasonality (Jun-Aug peak + Silver Dollar City Christmas Nov-Dec).

ADR
1BR ADR $120–$180
Zone
Indian Point (Stone Co side)
Open deep-dive
Cape Coral
FL
YELLOW

SW Florida canal-front SFH arbitrage on Gulf-access pool homes.

ADR
2BR ADR $180–$280
Zone
Yacht Club (33904)
Open deep-dive
Cocoa Beach
FL
YELLOW

Year-round dual-engine demand (world's #1 cruise port at Port Canaveral with 8.6M FY2025 passengers + record 156 rocket launches in 2025) drives STR occupancy at Cocoa Beach / Cape Canaveral, but Cocoa Beach 2025 fee hikes (highest in FL) and Satellite Beach prohibition narrow the playbook to multifamily condo arbitrage in HOA-permissive towers.

ADR
1BR ADR $150–$200
Zone
Cape Canaveral oceanfront (32920) — Port-adjacent condos
Open deep-dive
Daytona Beach
FL
YELLOW

Event-driven beachfront STR economy (Daytona 500, Bike Week, Biketoberfest, Spring Break).

ADR
1BR ADR $131–$184
Zone
Daytona Beach Shores (32118/32127)
Open deep-dive
Destin
FL
YELLOW

Premium Gulf-front condo arbitrage with median ADR ~$305-341 and top-quartile $497+; FL state preempts STR bans, but City of Destin and Walton County both run registration regimes with real teeth ($500/day operating-without-cert in Walton).

ADR
1BR ADR $200–$350
Zone
Holiday Isle (Destin, 32541)
Open deep-dive
Eureka Springs (+ Bentonville, Rogers, Bella Vista)
AR
YELLOW

Two-engine NW Arkansas pack: Eureka Springs is RED-tier (Oct 2021 ban on STRs in residential zones, ~24 grandfathered + commercial CUPs only); Bentonville/Rogers is GREEN-tier explosive Walmart-HQ + Crystal Bridges + cycling boom with no formal STR ordinance and massive corporate MTR demand; Bella Vista is YELLOW with a 600-unit non-owner cap that is effectively full (592/600 as of May 2026).

ADR
1BR ADR $110–$180
Zone
Bentonville Downtown / Crystal Bridges corridor
Open deep-dive
Fernandina Beach
FL
YELLOW

Two-jurisdiction split — Fernandina Beach restricts STR to R-3 (or grandfathered R-1/R-2) only with $300 permit + annual inspection, while unincorporated south island (Plantation/Summer Beach/American Beach) is FL-preempted permissive; Ritz-Carlton driven premium ADR ($340 median, $460 peak) with shoulder-season strength from Concours d'Elegance and Shrimp Festival.

ADR
2BR ADR $250–$482
Zone
Amelia Island Plantation (south island, unincorporated)
Open deep-dive
Fort Myers Beach
FL
YELLOW

Multi-jurisdiction SW Florida beach market post-Hurricane Ian.

ADR
1BR ADR $216–$304
Zone
Estero Island / Fort Myers Beach (33931)
Open deep-dive
Fredericksburg
TX
YELLOW

Hill Country wine + lakes weekend market with thick year-round demand and aggressive city-by-city tightening.

ADR
2BR ADR $227–$347
Zone
Fredericksburg ETJ + Gillespie unincorp along US-290 wine corridor
Open deep-dive
Gatlinburg
TN
YELLOW

Three-jurisdiction metro.

LTR
1BR rent $1380–$1500
Zone
Wears Valley (Sevier Co unincorporated)
Open deep-dive
Hilton Head Island
SC
YELLOW

STR is the local economy on Hilton Head Island (~4,500 active listings, plantation HOAs built around STR).

ADR
1BR ADR $200–$290
Zone
Sea Pines Plantation (HHI)
Open deep-dive
Hot Springs
AR
YELLOW

Spa-and-racetrack year-round destination with three-jurisdiction split: City of Hot Springs (HARD-CAPPED at 400 residential STR licenses, currently CLOSED to new R-zone licenses since 7/1/2025; non-residential C/I zones still open), Garland County unincorporated (lake areas, no county STR ordinance), and Hot Springs Village POA (only $50/yr registration, otherwise permissive).

ADR
1BR ADR $130–$200
Zone
Lake Hamilton (Garland County unincorporated, 71913)
Open deep-dive
Houston
TX
YELLOW

Largest US city with NO ZONING; STR historically wide-open.

ADR
studio ADR $80–$110
Zone
Texas Medical Center (77030)
Open deep-dive
Huntsville
AL
YELLOW

MTR-first arbitrage market.

ADR
2BR ADR $2300–$2730
Zone
Cummings Research Park (35806, 35824)
Open deep-dive
Jacksonville
FL
YELLOW

Two-county barbell.

ADR
1BR ADR $90–$140
Zone
Jacksonville Beach (32250)
Open deep-dive
Marco Island
FL
YELLOW

Premium snowbird arbitrage with split-jurisdiction play: Marco Island wide-open post-SB 250 (city ordinance nullified), unincorporated Collier requires $50 registration, City of Naples hostile (30-day min, 3 short stays/yr cap).

ADR
1BR ADR $244–$359
Zone
South Beach Marco (South Seas 3/4)
Open deep-dive
Miami
FL
YELLOW

Brickell condo arbitrage on STR-permissive towers (Icon Brickell, Club at Brickell Bay, Smart Brickell I/II, Fortune House, YOTELPAD).

LTR
studio rent $1150–$2100
Zone
Brickell
Open deep-dive
Mobile + Gulf Shores + Orange Beach + Dauphin Island
AL
YELLOW

Two-track coastal AL pack: cheap Mobile LTR rents (~$837-$1,337/2BR) feed Mardi Gras + business demand; Baldwin County beach condos (Gulf Shores, Orange Beach) deliver $300-$480 ADR with permissive city regimes inside the right zone overlay and HOA.

ADR
1BR ADR $197–$302
Zone
Perdido Beach Blvd condo corridor (Orange Beach 36561)
Open deep-dive
Myrtle Beach
SC
YELLOW

Grand Strand is a four-jurisdiction patchwork.

ADR
1BR ADR $120–$200
Zone
Ocean Blvd / RMV oceanfront condo-tels (MB)
Open deep-dive
Nashville
TN
YELLOW

Nashville is a Type-2-restricted market: non-owner-occupied STRs are banned in all R/RS/RM/AR2A residential zones since the 2022 Council action.

ADR
1BR ADR $150–$220
Zone
East Nashville (37206)
Open deep-dive
New Smyrna Beach
FL
YELLOW

Beachside condo arbitrage on Atlantic Ave / Flagler Ave corridor (32169) with city zoning carve-out for STR by-right in named beachside zones; mainland and unincorporated county are dead zones.

ADR
1BR ADR $182–$237
Zone
South Atlantic Ave beachfront condo cluster (32169)
Open deep-dive
Panama City Beach
FL
YELLOW

Strong condo arbitrage on Front Beach Rd / Lagoon corridor.

LTR
1BR rent $1200–$1700
Zone
Front Beach Rd corridor (32413)
Open deep-dive
Park City
UT
YELLOW

Premium ski + Sundance arbitrage.

ADR
1BR ADR $250–$600
Zone
Canyons Village (Summit Co unincorp 84098)
Open deep-dive
Pensacola
FL
YELLOW

Pensacola gives a wider arbitrage spread than Destin/30A: mainland 2BR LTR rent is $1,450-$1,750 while Pensacola Beach Gulf-front condo ADR runs $350-$416 at 69-91% occupancy.

ADR
1BR ADR $180–$250
Zone
Pensacola Beach (32561)
Open deep-dive
Phoenix
AZ
YELLOW

AZ state preemption (SB 1350 / ARS 9-500.39) keeps STR legal in every Maricopa city, but Scottsdale + Phoenix have weaponized registration, nuisance, sex-offender screening and occupancy caps to fence out amateurs.

ADR
1BR ADR $238–$588
Zone
Old Town Scottsdale (85251)
Open deep-dive
San Antonio
TX
YELLOW

YELLOW market: TX state preemption keeps STRs legal, but Type 2 (non-owner-occupied) is capped at 12.5% per block face — many high-demand block faces are at cap.

ADR
1BR ADR $130–$175
Zone
Downtown / River Walk (78205)
Open deep-dive
Savannah
GA
YELLOW

YELLOW market: STVR allowed only inside Downtown/Victorian/Streetcar historic overlay plus B-C/B-N/B-L/A-1; 20% non-owner-occupied per-ward cap binding in most Downtown wards.

ADR
1BR ADR $208–$304
Zone
Downtown Historic District (31401)
Open deep-dive
Sedona
AZ
YELLOW

Premium red-rock destination.

ADR
1BR ADR $200–$350
Zone
Village of Oak Creek (VOCA-covered, Yavapai unincorp 86351)
Open deep-dive
Siesta Key
FL
YELLOW

Premium-ADR Gulf market gated by tight zoning.

ADR
1BR ADR $250–$333
Zone
Siesta Key Village + Crescent Beach (34242)
Open deep-dive
South Padre Island
TX
YELLOW

Texas's flagship Spring Break + summer beach market on a narrow barrier island; STRs explicitly permitted and registered city-wide, March ADRs run multiples of shoulder months, but a Feb 2026 three-strikes ordinance puts operator license at risk for guest violations.

ADR
1BR ADR $260–$345
Zone
Central tourist strip (Padre Blvd, mile-marker 4-7)
Open deep-dive
St George
UT
YELLOW

UT has WEAK preemption (HB253 only blocks online-listing-based prosecution, not zoning bans), so the four jurisdictions diverge sharply: Springdale = grandfathered TLO-only with biennial March window, St George = overlay-zone-only (Desert Color/Paradise Village) plus 2-acre arterial carve-out, Hurricane = capped at 3/1000 residents + 300ft separation but workable around Sand Hollow, Kanab = the only broadly permissive jurisdiction.

ADR
2BR ADR $165–$215
Zone
Springdale (grandfathered TLO)
Open deep-dive
St. Petersburg
FL
YELLOW

Multi-jurisdiction Pinellas pack.

ADR
1BR ADR $140–$220
Zone
St. Pete Beach — Pass-A-Grille Overlay + TC-1
Open deep-dive
Tampa
FL
YELLOW

Zone-by-zone, not citywide.

LTR
1BR rent $1200–$2100
Zone
Channel District
Open deep-dive
Whitefish
MT
YELLOW

Four-jurisdiction Glacier+ski market.

ADR
1BR ADR $180–$280
Zone
Whitefish Mountain Resort / Big Mountain
Open deep-dive

Red tier

7 markets
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