Atlanta
Atlanta-Sandy Springs-Alpharetta MSA
YELLOW market. City of Atlanta caps each operator at 2 STR licenses (primary + 1 additional) — kills portfolio scaling but keeps competitive supply tight. Real arbitrage lives in (a) the handful of HOA-permissive downtown/Midtown towers (Peachtree Towers, Landmark, 525 Park, Castleberry Hill lofts), and (b) surrounding municipalities with looser rules. Year-round corporate + convention demand (Dragon Con, Music Midtown, MLK weekend, Mercedes-Benz Stadium events) supports steady ADR.
Atlanta Ord. 20-O-1656 limits each owner to 2 STR licenses max. Hard portfolio ceiling. Surrounding jurisdictions vary widely: Smyrna has no rules, DeKalb began full enforcement Jan 2026, Marietta caps at 30 days, Dunwoody bans <30-day rentals outright, Sandy Springs requires adjacency to primary residence.
Atlanta deep-dive: full report ships with your first pack.
Permitted zones, banned zones, HOA-permissive buildings, friendly PMs, ADR/LTR benchmarks, seasonality, and red flags — all delivered alongside your 50 ranked leads.